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our role


We worked with the incredibly talented and tech-savvy team of marketers at IDG to overhaul the website userflow, develop a product library and marketing tools library, and migrate content from one website property into the main site. This involved conducting an extensive usability and analytics audit, working closely with stakeholders to iron out KPI’s and performance benchmarks, and navigating the migration of thousands of pages of content with an eye on retaining SEO value while streamlining userflow.