AI-assisted engineering
We pair with AI coding tools for scaffolding, refactors, tests and migrations, so budgets go further. A senior developer reviews every line before it ships.
Facta is a digital studio that builds websites with code and craft.
We strive to make the complex simple, the mundane exciting, and the impossible no big deal.
Facta, non verba.
Founded on the Latin principle of “deeds, not words,” we are a studio based in Northampton, Massachusetts, with team members distributed across the globe.
Enough talk, let's get to work.
Select portfolio
Custom themes, migrations and integrations for software companies, nonprofits and the agencies behind them.
AI is moving fast. So are we.
AI has changed how we build and what we can build for you. It hasn't changed who is accountable for the result.
AI features inside WordPress
Semantic search, writing help in the block editor, chat over your resource library. Built as plugins you own, on the model provider you choose.
Answer engine optimization
Structured data, clean content models and crawlable markup, so ChatGPT, Perplexity and Google's AI answers can find your site and cite it.
Content operations at scale
Migrations, tagging, alt text and audits across thousands of posts, done in days with scripted AI passes and human spot checks.
- A person reviews everything. AI drafts. We decide.
- Your content stays yours. Nothing goes to a model you haven't approved.
- No AI for its own sake. If a simple plugin solves it, that's what we'll build.
Custom WordPress development is the heart of our business.
Strategy
- Digital consultation
- Technical audits and roadmaps
- Search and answer engine optimization
- Google Analytics set-up and goal tracking
- AI readiness reviews
Design
- Custom website design
- UX and content modeling
- Block-based design systems
- Accessibility
- Design partner builds for agencies
Development
- WordPress theme development
- WordPress plugin development
- Convert existing sites to WordPress
- Data migration
- HubSpot and CRM integrations
- AI features and integrations
Care
- Core, plugin and theme updates
- Site and database backups and restoration
- Security set-up
- Hacked-site recovery
- Performance optimization
While our process is simple and deliberate, we allow for a certain amount of flexibility and fun in each of our projects.
Listen
We pin down the challenges, scope and goals before anyone opens an editor.
Plan
A statement of work with fixed deliverables, dates and one point of contact.
Build
Design and development in short cycles, on a staging site you can click through.
Test
Dedicated QA on every build. If it can break, we'd rather break it first.
Launch and maintain
We ship it, then keep it updated, backed up and fast.
We’ve spent a decade helping leading brands and organizations hit their digital goals.
No matter the objective, no matter the client, we take great care to determine the challenges, scope, and goals of the project. And then we follow through with a product we're all proud of.
Enough talk, let's get to work.
Don't like filling out forms? We don't blame you. There are plenty of ways to get in touch.