All work

BrightSign

UX and UI design, custom WordPress theme development, content migration, SEO, ongoing support

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Our role

BrightSign makes digital signage players and the software that runs them, used in retail, transit, hospitality and venues around the world.

We led a full redesign of brightsign.biz, from discovery, sitemap and wireframes through visual design and a custom WordPress theme built on modular Gutenberg blocks. The marketing team can now spin up new pages and layouts without new code. We also migrated the existing content and mapped redirects from the previous site to protect its search value.

Since launch we have stayed on as BrightSign's web partner, handling maintenance, performance and ongoing development.

Creative

We worked as one integrated team with Priya Shah of Utopia46 on user experience, Carissa Mak on interface design, Irving Weiss on SEO, and Independent Femail on content strategy and copywriting.

BrightSign website on a desktop screen
BrightSign website on a tablet
BrightSign website on a phone
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